PRIME TIME COLLECTION :  PERSONALITY BEGINS WHERE COMPARISON ENDS

Discover a timepiece that transcends the boundaries of ordinary watches.

The PRIME TIME collection is one of the timepieces that has forged the CENTURY watchmaking brand, it is a testament to uncompromising craftsmanship that exemplifies the essence of modern masculinity. Its clean lines, impeccable architecture, and smooth forms have redefined the art of time-telling, inviting you to experience time and mirror your distinctive personality.

ELEGANCE Moonphase

Panorama of the triptych: Eiger, Mönch and Jungfrau

Beauty, elegance, fine craftsmanship and watchmaking expertise: for the first time, CENTURY equips a ladies’ timepiece with a moon phase movement featuring a triptych panorama.

AFFINITY – 30 mm

The brand’s iconic AFFINITY model comes in a new 30 mm version.

Part of the CONTEMPORARY TIMEPIECES collection, AFFINITY instantly asserts its philosophy: elegance every day, and discreet luxury to be appreciated in daily life. Forged in steel, AFFINITY is first and foremost the epitome of timeless style, defying the passing seasons and changing trends.

MINI LEELA BLOSSOM – A flower of eternal beauty

Flowers have always represented femininity. They inspire poems, fragrances, paintings and photos. To list all artists seduced by flowers is to trace the history of art itself, or rather, the history of all arts.

From Classical sculptors to the stars of contemporary art, from Van Gogh’s sunflowers to Monet’s water lilies, from the poems of Ronsard to Japanese engravings and the delicate bouquet of rosa “Ispahan”, flowers of all kinds have aroused fascination throughout human history.